Questions, answered plainly

Seven pressure areas: cash, sales (revenue), repeat customers, keeping staff, capacity (too much or too little room to deliver), reputation and trust, and dependency (too much resting on one person, customer or channel).

Each answer you give adds a fixed number of points to one area. For example, saying one customer brings in more than half your sales adds 5 points to Dependency. The same answers always give the same result — no AI guesses and nothing is added that you did not say.

An area with 5 or more points is a crisis area. 2 to 4 points is an emerging risk — worth watching, not yet a crisis. Under 2 points is not flagged.

Critical: something threatens the business staying open soon, such as under two weeks of cash or payroll at risk. High: two or more crisis areas, or one very strong one. Moderate: one crisis area. Worth watching: only emerging risks or a recent shock. None: no immediate survival crisis detected.

No. Critical is only used when your answers show a direct threat to staying open. A stable business is told plainly that no immediate survival crisis was detected.

That answer adds no points. It is listed as missing information so you know the result is less certain.

A short action list in four time windows: First 72 hours (3–5 actions), Days 4–7 (3–5), Days 8–30 (4–7) and Days 31–90 (4–7). Each action says why it is there and which of your answers led to it.

Urgent, low-cost, reversible steps that protect cash and customers come first. If you said you have very little time, heavier tasks move later. Steps that depend on another step wait for it.

A “Not Now” list of things to pause, possible pivot or partnership ideas when they fit, and notices suggesting a qualified accountant, lawyer or HR adviser where the topic needs one.

No. Scores and plans are estimates based on what you told us. They are not financial, legal or tax advice, and they do not guarantee sales, cash or survival.

Saved results are never edited. If things change, a new check creates a new version so you can compare.

Business Survival Mode looks inward: is your business under pressure right now, and what should you do first? The Competitive Reality Map looks outward: who you really compete with, backed by evidence, and one practical move against each.

Survival Mode uses only your own answers. The Competitive Reality Map uses dated evidence about rivals that our team checks before it counts.

If cash, staff or customers feel tight right now, start with Survival Mode. If the business is steady and you want to grow, the Competitive Reality Map is the better fit.

Yes. Buy a Business Survival Assessment, answer the questions (about 10 minutes) and your results and plan appear straight away.

A one-time $199. Starter members pay $149 and Pro members pay $129. It includes the full diagnostic, ranked recommendations, a 30-day survival plan and 30 days of Survival Command Center access. Live consulting is not included.

Starter is $49/month or $539/year; Pro is $129/month or $1,419/year. Yearly plans provide 12 months for the price of 11. Membership is optional and separate from the one-time assessment price.

No refunds once your results have been delivered.

Yes. Add 60-Day Recovery Monitoring ($99; Starter $79, Pro $59) for 30 more days, or 90-Day Recovery Monitoring ($169; Starter $129, Pro $99) for 60 more days, with weekly check-ins and a fresh plan each month. One-time payments, never automatic renewals. You can add it any time, even after access ends, and upgrade from 60 to 90 days by paying only the difference.

No. Anyone can buy it at the standard price; members simply pay less.