Question 1

What exactly does Niche Busters do?

Accepted Answer

We deliver evidence-grounded niche intelligence. Every report is cited, confidence-scored, and benchmarked head-to-head against your named competitors. You also get ongoing intelligence: Monthly Battlecard Refreshes, a 90-Day Win Path tracker, Competitor Movement snapshots, Campaign Check pressure-tests, and a Weekly Moves Digest.

Question 2

How is this different from just asking an AI?

Accepted Answer

Generic AI guesses. Niche Busters pulls live data, attaches source citations, and assigns a confidence score to every claim. You get a Brand Battlecard, 90-Day Win Probability score, Online Presence Rating across review platforms, Score History over time, and rising/steady/fading threat tracking on every named competitor.

Question 3

Is my data safe?

Accepted Answer

Yes. Enterprise-grade encryption, zero data sharing, no training on your inputs. Member intelligence stays inside your account.

Question 4

Who is this for?

Accepted Answer

Founders, creators, agencies, and operators who'd rather move on data than guesses — and want defensible, citable evidence behind every decision.

Question 5

How do I get access?

Accepted Answer

Submit a request. We review every application to keep the community high-signal. Approved members receive credentials within minutes.

Question 6

Can I resell or use reports with clients?

Accepted Answer

Personal, Starter, Pro, and Elite plans are personal-use only. The Agency plan unlocks a commercial/resale license, watermark-free white-label exports, client workspaces, and shareable read-only links.

Question 7

What's the difference between Starter, Pro, and the 90-Day Brand Win Plan?

Accepted Answer

Starter ($29/mo) is a lightweight gap snapshot for solo creators just getting oriented. Pro ($79/mo) is the full Brand Battlecard system with Viral Autopsy, Rival Radar, Content Gap Finder, and 90-Day Win Path. The 90-Day Brand Win Plan ($199/quarter) is Pro billed quarterly with 3 refresh cycles included — best for anyone committing to a full brand push.

Question 8

Are Elite and Agency plans still available?

Accepted Answer

Yes, but they're now application-only. Elite unlocks Brand Battlecards, Pulse Alerts, and Weekly Digest; Agency adds Client Workspaces and white-label exports. Request access at /request-access — we screen applicants to keep intelligence out of the wrong hands.

Question 9

Can I switch plans later?

Accepted Answer

Yes. From /pricing, click any plan while signed in and we'll prorate the difference. Downgrades take effect at the end of your current billing cycle.

Question 10

Why does Starter have fewer tools?

Accepted Answer

Starter is designed to reduce overwhelm and help you find your first competitive gap. Once you're ready for full competitor scoring, Brand Battlecards, Win Probability, and the 90-Day Win Path, Pro unlocks the full system.

Question 11

Do you offer a free trial?

Accepted Answer

Yes — the Free Preview lets you try the system with a Niche Heat Check, one visible content gap, and three hook ideas before upgrading.

Question 12

Do plan credits roll over to the next month?

Accepted Answer

No. Monthly plan credits and scan allowances are use-it-or-lose-it. Your balance resets at the start of each billing period and any unused credits from the prior period are forfeited — they do not roll over, stack, or convert to cash or refunds.

Question 13

Do purchased credit packs expire?

Accepted Answer

Yes. Separately purchased credits are added on top of your monthly plan allowance and expire 12 months (one year) from the date of purchase. Within each billing period, your monthly plan credits are consumed first, then purchased credits — oldest purchase first — so nothing expires unnecessarily. Expired credits are forfeited and are not refundable.

Question 14

What is the 90-Day Win Probability?

Accepted Answer

An estimated Outcome Potential Score based on your Brand Battlecard, competitive position, and expected completion of your 90-Day Win Path. It is not a guarantee of sales, revenue, or leads — it's a directional signal of how much your position should improve if you follow the plan.

Question 15

What's included in the QuickScan Business Report?

Accepted Answer

A focused one-time diagnostic (~15 min turnaround) covering: business & offer clarity, target customer fit, a 3-competitor gap snapshot, a website & messaging diagnostic, and a prioritized 30-day action plan — delivered as a branded PDF. No subscription required.

Question 16

What's included in the Strategic Intelligence Report?

Accepted Answer

A comprehensive one-time strategic analysis (~25 min turnaround) covering: business & offer analysis, customer & demand analysis, 5-competitor intelligence, website & funnel audit, market opportunity map, pricing analysis, positioning & messaging, one optional analysis swap, and a full 30/60/90-day roadmap.

Question 17

What is the optional analysis swap in Strategic Intelligence?

Accepted Answer

You can swap one module for a deeper focus area: local market angle, content engine plan, deeper pricing strategy, email / funnel review, or brand voice & messaging. QuickScan does not include a swap.

Question 18

Do I need a subscription to buy a Quick Report?

Accepted Answer

No. Both reports are one-time purchases. You can sign in, complete the intake wizard, pay once, and access your report and portal without any recurring plan.

Question 19

How fast will I get my report?

Accepted Answer

QuickScan is typically ready in ~15 minutes after payment. Strategic Intelligence takes ~25 minutes. You'll receive a magic link email and can also track progress in your Quick Reports portal.

Question 20

Can I export the report as a PDF?

Accepted Answer

Yes. Every Quick Report includes a branded PDF export with clean pagination, headers, page numbers, and a preview step so you can verify layout before downloading.

Question 21

How do Quick Reports differ from a Pro subscription?

Accepted Answer

Quick Reports are one-time strategic snapshots for a specific decision or launch. A Pro subscription gives you the ongoing intelligence system — Rival Radar, Battlecards, Win Probability, 90-Day Win Path, monthly refreshes, and score history.

Question 22

What is the Vendor Event Profitability Scanner?

Accepted Answer

A Quick Reports vertical that tells you whether a market, street fair, pop-up, expo, trade show, or convention booth fee is worth it before you commit — break-even math, booth fee risk, audience fit, marketing strength, venue/weather risk, vendor saturation, offer readiness, and a clear go/no-go recommendation.

Question 23

How does the vendor / organizer intake portal work?

Accepted Answer

Create an account, open the Vendor Event portal, and complete the 6-step intake (business, margins, event, fees, marketing, readiness). Submitting is free. We are notified the moment your intake is ready, run the scan, and email you when your report is complete.

Question 24

Do I pay before or after the scan?

Accepted Answer

After. Submitting your intake costs nothing. Once your scan is complete you get an email with a link to unlock the full report at the tier you choose. Unlocking counts as delivery.

Question 25

What do the Vendor Event tiers cost?

Accepted Answer

Single Event Snapshot $49, Two-Event Comparison $79, Three-Event Market Season Starter $99, and the Full Vendor Event Profitability Report $149. Organizer-facing trust reports start at $297.

Question 26

Is the profitability score a guarantee?

Accepted Answer

No. Every figure is an estimate built from the booth fee, costs, and margins you enter plus visible public signals. Attendance, weather, foot traffic, and organizer performance are outside anyone’s control. Always confirm event terms directly with the organizer before paying a fee.

Question 27

Can organizers use it too?

Accepted Answer

Yes. Organizers can submit through the same portal and receive an organizer-facing trust, marketing strength, and vendor confidence report instead of a vendor break-even report.

Question 28

What is NICHE BUSTERS Commerce?

Accepted Answer

A one-time report suite for online sellers and product businesses: Profit Leak Scan, Trust Leak Scan, Price Power, and Profit Priority Engine. It identifies where revenue is leaking, how pricing compares, and which fixes are likely to move the needle first.

Question 29

Who is Commerce for?

Accepted Answer

E-commerce stores, Amazon sellers, Etsy shops, digital product sellers, and any business that sells online and wants to diagnose profit, pricing, and trust gaps before spending more on ads.

Question 30

Do I need a subscription?

Accepted Answer

No. Commerce reports are one-time purchases. You can start from /online-sellers, complete the intake, and unlock the report after it runs.

Question 31

Can I share the report with my team or accountant?

Accepted Answer

Yes, for your own business. Client-facing or resale use requires an approved Agency or Commercial License.

Question 32

What is the Product Survival Scan™?

Accepted Answer

A one-time product decision report built on the S.U.R.V.I.V.E. Product Framework™. It scores Search & Demand Strength, Uniqueness & Defensibility, Revenue Resilience, Volume vs Supply, Ideal Audience Fit, Vicinity & Community Fit, and Endurance, then returns a Survival Score, a Trend Vulnerability Score, a Market Fit Score, and one clear decision.

Question 33

What decision does it give me?

Accepted Answer

One of seven: SCALE, STRENGTHEN, REPOSITION, HARVEST, REPLACE, STOP, or TEST BEFORE INVESTING — with the product's primary vulnerability, specific next actions, and a 90-day validate / strengthen / decide plan.

Question 34

What does it cost and do I need a subscription?

Accepted Answer

No subscription. You can run a free preview at /product-survival-scan; the full report unlocks with a one-time $99 payment. Once unlocked, viewed, or exported, the report is considered delivered — see the Refund Policy.

Question 35

Are the scores guarantees?

Accepted Answer

No. Search interest is not purchase demand, listing volume is not total supply, and price comparisons may involve imperfect substitutes. Every score is a decision-support estimate, never a guarantee of demand, sales, profitability, or inventory performance. Regulated categories may require professional and regulatory review.

Question 36

Are my cost and margin figures ever shown publicly?

Accepted Answer

No. Private business figures you supply (unit cost, margin, inventory commitments) are never shown in samples, demos, shared snapshots, or competitor comparisons.

Question 37

What does the Trust Intelligence Engine do?

Accepted Answer

It scores consumer risk and cultural alignment signals from user-provided evidence and visible public-facing sources. It is designed for internal brand strategy and risk awareness, not as a public trustworthiness rating or legal finding.

Question 38

Is the Trust score a fact about a business?

Accepted Answer

No. It is a strategic interpretation based on the evidence supplied. It must not be published or distributed as a verified factual claim, credit assessment, or allegation of wrongdoing.

Question 39

Who can run a Trust scan?

Accepted Answer

The Trust & Cultural Scan is currently available to admin and approved Intelligence Suite users. Public availability will be announced when the pilot completes.

Question 40

What is BUYERFIT™?

Accepted Answer

BUYERFIT™ is our customer-market fit intelligence engine. It scores how well a product or offer matches the audience segments you describe, ranks the evidence behind each conclusion, and returns a prioritized action plan. Every score is an estimate, never a guarantee of sales or demand.

Question 41

What is the difference between Predict and Verify mode?

Accepted Answer

Predict mode works from your described assumptions when you have little or no customer data. Verify mode lets you map an exported customer or order CSV so conclusions can be checked against real evidence, which raises the confidence rating on the report.

Question 42

Does uploading a CSV send my customer list to your servers?

Accepted Answer

No. In Verify mode your CSV is read in your browser only. We store the column mapping, row counts, and quality metrics — not your raw customer rows, names, emails, or order records.

Question 43

Who can use BUYERFIT™ today?

Accepted Answer

BUYERFIT™ is currently limited to admins and invited Intelligence Suite testers while the scoring model is being validated. Wider availability will be announced when the pilot completes.

Question 44

What is the Cross-Cultural Revenue Gap Analyzer™?

Accepted Answer

It is an internal, admin-only decision-support tool that reviews how visible, trusted, relevant, and easy to buy from a business is for an expansion audience, then returns an expansion-readiness score and a 30-day plan. It is not sold as a self-serve product.

Question 45

Does it measure or prove discrimination?

Accepted Answer

No. The bias indicator is deliberately excluded from the numeric score, is never expressed as a number, and is only raised when evidence supports it — alongside competing explanations that must be ruled out first. The tool cannot determine individual motives, prove or disprove discrimination, or provide legal conclusions.

Question 46

What can the output never be used for?

Accepted Answer

Lending, employment, housing, insurance, education, healthcare, or government-benefit decisions, producing legal conclusions about discrimination, or excluding or targeting people based on protected characteristics.

Question 47

Can a report be exported as a PDF?

Accepted Answer

Yes — one click, but only after an admin marks the analysis as approved (internal or client). Every PDF carries the full disclaimer, prohibited-use list, methodology version, report status, approval date, and export metadata, plus a confidential watermark. All figures are estimates, never guarantees.

Question 48

What is the Community Trust & Retention Analyzer™?

Accepted Answer

An internal, admin-only analyzer that reviews how a business earns trust and retains customers across five pillars, with an initial focus on Black-owned businesses serving Black consumers and culturally rooted communities. It returns pillar scores, a retention read, and a prioritized plan. It is not sold as a self-serve product.

Question 49

Are its findings facts about a community?

Accepted Answer

No. Cultural and community observations are evidence-informed signals, never statements about all members of any group, and never verified facts, trustworthiness determinations, or legal findings.

Question 50

What can it never be used for?

Accepted Answer

Lending, employment, housing, insurance, education, healthcare, or government-benefit decisions, or excluding or targeting people based on protected characteristics.

Question 51

What is a Demo Event?

Accepted Answer

A live or virtual event where we walk through the Niche Busters intelligence system. Registration is free and open to approved applicants.

Question 52

What is the Live Gap Snapshot application?

Accepted Answer

When you RSVP, you can optionally apply to have your business featured as a Live Gap Snapshot candidate during the event. Selection is not guaranteed and is based on fit, capacity, and readiness.

Question 53

Does registering guarantee attendance?

Accepted Answer

No. Events may have capacity limits, format changes, or date changes. We notify registrants of any material changes by email.

Question 54

Is there a cost to apply for the Live Gap Snapshot?

Accepted Answer

No. The application is free. If selected, you may be offered a complimentary or paid scan; either way, accepting is optional.

Question 55

How do I cancel?

Accepted Answer

Open the account menu → Manage Subscription. You keep access until the end of the current billing period. No cancellation fees, ever.

Question 56

Can I cancel anytime?

Accepted Answer

Yes. No contracts — cancel from your dashboard and you keep access until the end of the billing cycle.

Question 57

Do you offer refunds?

Accepted Answer

Subscriptions — monthly plans: no refunds, but cancel anytime to avoid the next charge; annual plans: pro-rated refund within the first 7 days if you have used less than 25% of your quota. One-time reports (Quick Reports and Vendor Event reports): full refund before the report is generated or unlocked, non-refundable once delivered. See /refund for details.

Question 58

Is my payment info secure?

Accepted Answer

We never see or store your card. All payments run through Stripe, PCI-DSS Level 1 certified.

Question 59

Can I use Pro for client work?

Accepted Answer

No. Pro is a single-brand license. For agency/consulting use across multiple client brands you need the Agency tier or an Intelligence Suite license.

Question 60

Which tools does each tier unlock?

Accepted Answer

See the full comparison at /features/compare. TL;DR — Starter: Brand Snapshot + 7-day plan. Pro: full Battlecard, Viral Autopsy, Rival Radar, Creator Tracker, Comment Goldmine. Elite: Brand Battlecards system, Pulse Alerts, Weekly Digest. Agency: Client Workspaces, white-label, unlimited everything.

Question 61

Why is Pro more expensive than a generic AI tool?

Accepted Answer

Because Pro isn't a chatbot wrapper. Every report is grounded in live signals — cited, confidence-scored, and competitor-benchmarked. You're paying for evidence, not vibes.

Question 62

What can I export?

Accepted Answer

Starter exports JSON. Pro adds Markdown. Elite and above add print-ready HTML. Downloads are gated per-format inside every report's Export menu.

Question 63

Can my team share a Pro account?

Accepted Answer

Pro is a single-seat license. For multi-user access use Agency (Client Workspaces) or Intelligence Suite. Sharing a Pro login violates the terms and will lock the account.

Question 64

How do Client Workspaces work?

Accepted Answer

Agency users create isolated workspaces per client, each with its own brand profile, battlecard, and share links. Nothing crosses between workspaces.

Answers, before you ask.

Common Questions

Pricing & Plans

Quick Reports

Vendor Event Profitability Scanner™

NICHE BUSTERS Commerce

Product Survival Scan™

Trust & Cultural Alignment Intelligence

BUYERFIT™ Customer-Market Fit Intelligence

Cross-Cultural Revenue Gap Analyzer™

Community Trust & Retention Analyzer™

Demo Events & Live Gap Snapshot

Billing, Cancellation & Refunds

Features & Access

Team & Workspaces

Data & Trust

Agency / Enterprise

Still deciding?